Independent, evidence-led haircare

Find what actually
works for your hair.

We turn 300,916 real customer reviews into clear, honest recommendations—so you can choose with confidence.

Find my shampoo ↓
2,322 products indexed300k+ customer reviews18 years of feedback
Not sponsored. Not pay-to-rank.Built from Boots + Tesco reviewsScores explain themselves

The finder

Start with what your hair needs.

There is no “best shampoo”—only a better fit. Explore the complete index by concern, retailer, price or product name.

This month’s highest-rated

Standout products, backed by people.

The complete index

Every product, made searchable.

Make a side-by-side call

Compare two products with the evidence visible.

See the confidence, rating and value signals behind each choice.

vs

The methodology

A score should never be a black box.

We use satisfaction, depth of evidence and retailer coverage. Repeated review text is removed before analysis; ratings-only reviews support rating confidence, never invented product benefits.

70%

Satisfaction

Average customer rating, adjusted for evidence size.

15%

Review confidence

More review voices make a more dependable conclusion.

10%

Coverage

Incomplete collections are flagged rather than hidden.

5%

Fit signal

Category and product context, never a product claim treated as proof.

Scores are decision support, not medical advice. Listings and ratings were collected from Boots and Tesco as at 28 August 2026.

A better way to choose

Real experiences.
Clearer choices.

Explore independent, evidence-led product intelligence—built for the hair you actually have.

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